Rhys Taylor is an experienced business leader and global marketer

Provides practical growth advice

Rhys is Non-Executive Advisor to the New Zealand Government international trade initiative and sits on the Executive Council for Leading Change at Tigerhall.  He is Managing Director at Customer Experience agency VML and former Managing Director at digital consulting firm Merkle.

Rhys has spent the last ten years in Leadership, Strategic Planning, and Marketing roles for global organisations.  Before that he enjoyed an entreprenerial journey in three successful companies. 

Proactively leads through change

Rhys believes customer-centricity builds culture, culture creates growth.  For this reason he developed the Marketing Quotient operating model in 2019, with the Australian Association of National Advertisers.  Rhys has lived in Australia, New Zealand, Singapore, and the United Kingdom.

Areas of focus

Vision & brand storytelling

Sets vision and priorities to inspire action from internal and external audiences.

Customer centricity

Aligns departments around shared view of ideal customer experience.

Capability development

Implements digital platforms and connects processes across the business.

Preto- & proto-typing

Experiments with technology and media to deliver new solutions.

Contact



Email  rhys@taylor.dk
Mobile  +45 52 51 64 54

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Industry thought leadership
blog.appliedcreativity.com